Chocolate Industry Essay Example for Free

Chocolate Industry Essay * Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadburys occupy about 72% of the chocolate/confectionery market with Dairy Milk, Five Star, Perk, Gems * The organized sector in chocolates constitutes 40%. Chocolate consumption in India is low, per capita consumption in urban India is estimated at about 250g compared to 8-10 kg in Switzerland. * Indian chocolate market is estimated to be close to Rs 2500 cr. of which metros like Mumbai and Delhi occupy a major share. HISTORY * 1765, First Chocolate Factory In the USA * 1800, Chocolate is an Industry * 1819, The Swiss Invest in a Chocolate Factory. * 1847, An English Company Introduced Fondant Chocolate * 1923, The CMA (chocolate manufacture association)was Established * 1956 Cadbury milk chocolate launched. * 1957 Cadbury 5 star launched. * 1970 Cadbury eclairs launched. * 1974 Amul chocolate launched. * 1986 Cadbury milk chocolate re-launched as Cadburys dairy milk. * 1991 Nestle chocolates TYPES OF CHOCOLATES 1. Unsweetened chocolate Unsweetened chocolate is chocolate in its rawest form. This unadulterated chocolate is also known as baking, plain or bitter chocolate and popularly used as the base for cakes, brownies, confections, and cookies. Unsweetened chocolate is made from pure chocolate liquor that has been refined and contains 50-55% of cocoa butter. 2. Milk chocolate Milk chocolate is the combination of chocolate liquor, cocoa butter, vanilla, milk solids, and lecithin. This type of chocolate could be kept up to a year if stored in a cool, dry place. Milk chocolate must contain at least 10% of chocolate liquor, 3. 7% milk fats, and 12% milk solids. 3. Semi-sweet chocolate and Bittersweet chocolate Both Semi-sweet and Bittersweet chocolate contain cocoa liquor, sugar, cocoa butter, vanilla, and sometimes lecithin. Semi-sweet and Bittersweet chocolate, if well wrapped and stored in a cool, dry place with good air circulation, could be kept for several years. Major types and brands of chocolates * Cadbury * Nestle * Amul Other * Comp co * Ferrero * Mars * Govind * Lindt * Hershey Chocolate global market share * The global chocolate market is expected to grow from $83. 2 billion in 2011. to $98. 3 billion in 2016 at an estimated CAGR of 2. 7% from 2011 to 2016. * The market in Asia is driving sales and is expected to hold a 20% share of the global market in 2016. The market in Asia is expected to have a high CAGR of 4. 7%. Chocolate global market share Source: (Euro monitor). Chocolate Market in India * Chocolate market is estimated to be around 2500 cores growing at 18-20% per annum. * Cadbury is the market leader with 72% market share * The per capita consumption of chocolate in India is 400 gram compared with 1. 9 kilograms in developed markets such as the United Kingdom * Over 70 per cent of the consumption takes place in the urban markets Chocolate Market in India A Snapshot * Jan. 2011 Kraft Foods acquires Cadbury India * Jul. 2011 Hershey’s exits JV with Godrej Group * Oct. 2011 Ferrero opens first production facility in India * Nov. 2011 Campco increases production to 23,000 ton. /year * Dec. 2011 Kraft Foods increases investments in Cadbury India The Indian confectionery market – Source:- Industry experts and leading manufacturers estimates, Promar’s trade interviews Indian confectionery industry Share by Volume 000 tonnes (2009) Source: (Euro monitor, 2009). Indian confectionery industry Share by Value (Rs cr. ) 2009 Source: (Euro monitor, 2009). CONSUMPTION SEGMENTATION BY AGE Segment| Share (%)| 2 to 8 years old| 16| 8 to 25 years old| 53|. 25 to 54 years old| 22| Over 55 years old| 7| Source: Ministry of food processing industries CONSUMPTION SEGMENTATION BY REGION Segment| Share (%)| North| 35| East| 12| West| 33| South| 20| Source: Ministry of food processing industries Product Variation Segment| Share (%)| Moulded Chocolates| 50| Count line bars| 33| Sugar panned| 13| Choco panned| 4| Source: Ministry of food processing industries Market share different company Company | Market share % | Cadbury | 72% | Nestle | 18% | Amul | 4% | Other | 6% | PRODUCTION YEAR WISE Source: Central Statistical Organisation (CSO). Import of Chocolate Sugar confectionery (value in us$) Source: commercae. nic. in Import of Chocolate Sugar confectionery (volume in mt ) Source: commercae. nic. in Consumer Trends * Mithai- is getting substituted by chocolates Convenient packaging and better shelf life. * Sudden spurt in advertisement between July Sep in festival seasons. * The range and variety of chocolates available in malls seems to be growing day by day, which leads to lot of impulse sales for chocolate companies. * Chocolates which used to be unaffordable, is now considered mid-priced. * Designer chocolates have become status symbols. * In past, consumers had negligible inclination for dark chocolates. But now we have seen a change in the Indian palate, which is increasing the base of this sub-segment Challenges in Indian chocolate industry * TEMPERATURE * UNAVAILABILITY OF CONTROLLED REFRIGERATION * RAW MATERIALS * TRANSPORTATION * THREAT FROM FOREIGN BRANDS Growth opportunities in Indian chocolate industry Untapped Market Limited Consumption: The fact that chocolate is not a traditional food, high prices and domestic production problems will provide the main problems to market growth. As these markets develop, prices will fall making these products more accessible to the wider population. However the Indian market is still untapped and provides immense scope for growth, both geographically as well as product basket wise. Chocolate consumption in India is extremely low. The per capita chocolate consumption in India is still much below the East Asian standards. Hence per capita consumption has a immense scope for improvement. Strategies for Growth Success in India 1. Revamp the product to keep the excitement alive. 2. Companies should look at new avenues, while expanding the reach of its products. Distribution will hold the key. Companies need to reach out to smaller towns, where three-fourths of the population does not even know the product. 3. Merger Acquisitions: Mergers Acquisitions with companies that match the product portfolio overall growth strategy should be considered which will not only strengthen the company to establish a stronger hold in the country but also ward off possible competition in the select category. Such collaborations will also facilitate companies to use each other’s distribution networks. Conclusion * Cadburys /Nestle occupy about 90% of the chocolate /confectionery market. * * While there are some places in India where people have never even tasted chocolates once. * Understanding the consumer demands and maintaining the quality will be essential. References * www. indiainfoline. com * http://www. marketsandmarkets. com/PressReleases/global-chocolate-market. asp * Central Statistical Organisation (CSO), Compiled by India stat. * http://www. espatial. com/articles/a-valentines-day-map-world-chocolate-consumption/ * www. ministryoffoodprocessingindustries. com * www. business-standard. com * http://www. indianmirror. com/indian/industries/chocolate. html * www. ibef. org * www. fmcg markets. com.

Compare the relationships and emotions in the following poems; Home :: English Literature

Compare the relationships and emotions in the following poems; Home Burial, Long Distance and My Grandmother. I am going to compare the relationships and emotions in the following poems; â€Å"Home Burial, â€Å"Long Distance† and â€Å"My Grandmother†. In all three of these poems, there is a common theme. They are all to do with the breakdown in communication and relationships between family and have characters, which are dealing with grief. Each of the poems tackles these themes in different ways. The first poem† Home Burial† is a dramatic narrative poem in which we are presented with a couple whose marriage is in crisis, It explores how the different responses of a husband and a wife of the death of their child has had a damaging affect on their relationship. The poem â€Å"Long Distance† is written by a son reflecting on the experience of his fathers’ grief of the loss of his wife. In the final poem, the poet writes an account of the life and death of her grandmother and how she responds to it. The wife from â€Å"Home Burial† is stood upon the top of their stairs looking out at the mound under where her child is buried. â€Å"What is it you see? She in her place refused him any help.† This shows the inadequacy of communication between them, as struggles to find the reasons for her behaviour she won’t let him past her barrier, give him any help or any insight to her problem. It also displays that she feels as though he couldn’t possibly understand why she is so dull because she sees him as blind and unable to relate to what she is feeling. It also suggests a feeling of resentment towards her husband. â€Å"Her face changed from terrified to dull.† This leads us to believe that there is no spark of love between them anymore and that she has grown a sense of hatred towards him. Amy doesn’t want her husband to speak of the loss of his child because she believes that her husband doesn’t have any respect for their child as he dug the grave for it. â€Å"Can’t a man speak of his own child he’s lost?† â€Å"Not you!† I feel that the women has misunderstood the mans actions and that by burying his child is his way of steeping himself in his grief, of forcing it into his muscles of his arms and his back, of feeling the dirt on his clothes. She wants to get out of the house and to get out of having this conversation with him. This sort of situation has happened before as the man says,

Favorite Restuarant

My Favorite Restaurant Every year for my birthday we go out as a family to my favorite restaurant, Benihana! For those of you that are ready to have a good time with family or friends this place is definitely the place to go, but it is best to book a reservation ahead of time it isn’t a secret to society. Benihana is an all-time favorite restaurant of mine, with great location, unforgettable entertainment and an excellent menu choice. Benihana is an all-time favorite restaurant of mine because it is located in the heart of downtown, in the midst of all the city lights and city life.When we go to Benihana we park around the block and get a horse & carriage to take us to the door. Parking is free the carriage is extra. This is an excellent idea for any special occasion or just a date night on the town. The location is convenient to any of the major freeways (I-45, I-10 and 59). Aside from the location, Benihana is an excellent place to go for a fun filled night of entertainment. I can assure anyone that after an experience at the original Benihana it will be easy to see why I am declaring it to be my favorite restaurant.Benihana has unforgettable entertainment from the moment you walk in. Walking into the restaurant the guest will be greeted by the amazing aroma of some of the best food, laughter and fun for all! The server will take drink orders from each guest and when they come to bring the drink orders, the fun decorated souvenir glass starts out as a unique conversational piece, as the cook prepares the table for even more unforgettable entertainment. At Benihana the food is not only cooked it's choreographed.The chefs will have you craving for more as they slice and dice and chop your meal before your eyes, very skilled and trained, in the art of entertainment or â€Å"eater-tainment† as they call it themselves. Each table’s personal chef will perform a uniquely amazing presentation as they cook each guest personal favorites. Everything is cooked right in front of the guest on a Japanese style on a hibachi table. The best entertainment is the entertainment your taste buds get from the outstanding menu.The menu has anything from sushi to steak. Everything is fresh no frozen, no canned, no additives! Each guest will be brought a hot towel to clean their hands. Then served a hot onion soup, as well a huge favorite to many; the salad with the Benihana dressing over the top! You can use chop sticks or the regular silver ware, it’s fun to learn how to use chop sticks, and in case you may not know how to use them, the server will be glad to give quick, fun lessons!One of my personal favorite items from the menu is the â€Å"Sea and Meadow† or better known as steak and shrimp, is served to perfection with vegies, fried rice and sauteed bean sprouts over extra more shrimp. Anything from the menu is to die for and all ranges in price from $10. 75-19. 95 not bad for steak, chicken, and shrimp, or lobster and sc allops. Don’t forget to order dessert from the menu, maybe a tempura banana or rainbow sherbet. After dessert the guest have had the most memorable night in a while entertained and full to the brim.For those looking for a new favorite restaurant I would recommend Benihana or even if you are just looking for something outside the norm, or maybe a special someone is having a birthday or anniversary, this is definitely a restaurant that will leave the guest wanting to come back time and time again. Benihana is conveniently located in the heart of downtown, it’s full of surprises, and extreme diner entertainment and everything on the menu is delicious and healthy! Book your reservations and enjoy the experience that will leave a lasting memory and bring home some uniquely designed souvenir cups.

The Consumption Of Caffeine Has Grown All Over The World

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